We once had an office-survey-contest thingy. One question was What is your least favorite word? I said "proactive". (I said my favorite was "honky tonk".)* The next day we met with the boss. He said "proactive" about a dozen times in half an hour. I went into a secret tizzy and discreetly changed my least favorite word to "sputum".**
What is your least favorite word?
* The favorite / least favorite word questions gave people a lot of trouble. Far and away the most popular answers were the decidedly simpy: favorite word, "yes"; least favorite word: "no". (Really? Really? If I were to ask you, "Would you like a heaping serving of scorpions?", how would you choose to answer? Hmm?) The worst pair of answers was: favorite word, "Confederate"; least favorite word, "Union" (given by the guy with the big bushy mustache who spent his weekends doing Civil War reenactments). This response was both generally kind of weird and creepy and remarkably impolitic given that the owners of the company were black.
** "Sputum" is actually a wonderful word—though it's sort of wonderfully awful.